Green is the new black
To be green or not to be. The latter option seems not to be valid anymore as people are getting more and more conscious of environmental values and they have an impact on their everyday decisions. It’s a trend also in business travel as companies are more often calculating their CO2 footprints and apply their environmental concerns to their travel procurement policies.
There is still a big BUT on the way…. Measuring. If every travel operator is measuring their CO2 emissions in a different way, how to compare the data?
Yip – we have a CO2 emission data solution in our booking system that supports the idea of consolidating hotel bookings to one channel to gain complete reporting, but the market is still lacking a global, verified solution that would gather all the environmental data of the travel industry – from any transportation form to hotels.
Wouldn’t it be great to compare options with a comprehensive CO2 calculator? You’d know for example how much CO2 emissions a stopover in a crowded airport causes and how much a solar panel solution can reduce them. When you don’t know it, it doesn’t really bother you either. I would definitely use it when planning my travel, and hopefully over time, so would everyone else.
P.S. Have you noticed that climate change disappears from media’s agenda as soon as something “more urgent” comes up – such as eurocrisis right now. When the economy is suffering, environment loses its importance.. Green or growth, some people see that as a dilemma. How about sustainable growth?
I was happy to notice that green values haven’t really been forgotten at least in Finland – for the very first time ever candidate from the Green party was voted for the second round in Finnish presidential election. Pekka Haavisto, who was also my old teacher in Uni, has done such a great job with bringing green values into discussion after a silent period!
Contact us if you would like to hear more about our CO2 emission data solution for hotels.