Päivi Huuhtanen's blog

To be green or not to be. The latter option seems not to be valid anymore as people are getting more and more conscious of environmental values and they have an impact on their everyday decisions. It’s a trend also in business travel as companies are more often calculating their CO2 footprints and apply their environmental concerns to their travel procurement policies.

There is still a big BUT on the way…. Measuring. If every travel operator is measuring their CO2 emissions in a different way, how to compare the data?

I don’t want to be a tattler but I am. I spoke with a Sales Director for a global retailer recently and wanted to express my concern regarding his behavior to their Travel Manager. He told me that yet they have a travel policy to ensure consolidated traveling, he and his team always just calls directly to the hotels. They are not our customer (yet) so I had to ask our rep to speak to their travel responsible to tell what their employees are doing behind her back!

When started to develop marketing at Hotelzon 10 months ago, I had to go philosophical. After working for years in big global corporations with thousands of employees and clear processes, moving to a smaller, fast growing company, going back to basics was nothing but essential. Didn’t go far enough to ask myself “who am I” as that’s what I somewhat knew already, but I had to ask “why am I here – what is the ultimate purpose of marketing as a whole”.

We will be using this blog to share our  insights on the hotel industry, our opinions on the business travel sector  and provide interesting stories and personal experiences.

To be able to give different viewpoints on our blog, there will be posts from various members of Hotelzon including the CEO Jani Kaskinen and guest bloggers from other areas of the travel and hospitality industry.

We very much welcome your comments and suggestions!