Is your hotel taking sustainability into account on an everyday basis?
Are you encouraging your staff to do the same? Are you informing your customers about the sustainability work your hotel executes? The list of questions could go on and on, but I hope I can make you stop for minute or two to think about whether your hotel does enough for sustainability.
Even the smallest actions from you - hotelliers count
Even the smallest actions help, such as recycling waste materials correctly, changing the lamps to energy saving alternatives, setting the lights to be switched off when the customer leaves the hotel room or purchasing carbon free electricity, which in the Nordic countries is produced with nuclear power and renewable energy sources and is 100% carbon dioxide free. This is what Restel Hotels are doing. You could even take part in the global Earth Hour initiative, which GLO Hotels did in 2011 by turning off the outdoor and advertisement lights at their hotels and restaurants, as well as the indoor lighting. Every eco action takes us one step closer towards a healthier environment.
And remember; you are not alone - there are instructions available on how to execute your hotel’s sustainability work.One way is ISO 14001 environmental management, which sets out the criteria for an environmental management system and can be certified to. It does not state the requirements for environmental performance, but maps out a framework that a company or organisation can follow to set up an effective environmetal management system.
Your customers' actions count as well
If your hotel is continuously seeking ways to reduce its consumption and carbon footprint, you are on the right track, but there are several ways to encourage your customers to make eco-friendly choices to support your environmental work too. Statistics show that a third of a hotel´s carbon footprint is generated in the guest rooms, so the customers’ actions count as well.
Give customers a possibility to sort waste by offering separate bins for energy waste, organic waste, paper and unsorted waste.
Encourage customers to turn off the lights when leaving the room. Lighting accounts for about 15-25% of the average hotel electricity consumption, so switching off unnecessary lights helps to cut down on electricity consumption.
Encourage all your guests to save water. Turn off the tap while shampooing and you can save up to 15-20 litres of water each time you shower. In one year, the savings would come up to 5,500-7,300 litres of water based on one shower per day. If you multiply the amount by 100 customers, 550,000-730,000 litres of water would be saved each year. Most of us love to take a long bubble bath, but taking a shower instead of a bath requires five times less water.
Encourage your customers to help you to achieve your aim. Especially the long staying hotel guests - encourage them not to request a change of towels or bed linen every day. Simply advise them to leave the towels hanging if they are happy to use the towel for another day. Also give them the option to use the same sheets for a bit longer by placing a sign on their door, indicating that they do not wish the bed linen to be changed. Statistics show that a mid-sized hotel generates over 100 000 kilos of laundry per year, and most of this is sheets.
Initiate energy inspections for all units. One optionwould be to take part in the MaRa energy efficient agreement and agree to reduce your hotel’s energy consumption by 9% by 2016.
Everyone can contribute
Everyone can contribute - it’s the little things that matter. One action may sound like a small thing to do, but the actions of every hotel guest combined increases the impact of the actions thousands or even ten thousand-fold!
Ensure that your hotel and your staff are committed to sustainability development by highlighting your hotel´s sustainability work via Hotelzon. You will become an attractive choice for the ever-growing number of ecologically conscious bookers. Check out this short video to find out how to increase your visibility in Hotelzon Online and potentially attract a whole new clientele. Hotelzon Sustainability is a way to improve your image among competitors and customers.
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Hotelzon in a nutshell
Hotelzon is a leading corporate online hotel booking company, offering booking services and technology to corporate clients, hotels and agency partners. Hotelzon’s strategic partnership with Travelport provides one of the largest truly online inventories of over 250,000 hotels worldwide. Hotelzon is headquartered in London, UK.
The Hotelzon International Group has a staff of around 130 in four subsidiaries – UK, Finland, Sweden and Romania.