6 tips for an effective business webinar

Free business webinars, online training, web conferences by Hotelzon for corporate travelers, hoteliers and travel agents
It goes without saying that organising training sessions and other informative events is a great way for a company to offer added value and product information to its customers. Training is especially important to today’s travel booking companies or technology providers such as Hotelzon, whose products and services are mostly used online and, as a result, rely on technology. However, organising training sessions or seminars poses many challenges such as venue cost, customers being located in different parts of the country - or even all around the world - and the busy working schedules of corporate customers. Online training sessions, also known as webinars, may just be the solution to these challenges.
Webinars are meetings or training sessions that are held online. The sound and/or image is transmitted via online services such as WebEx, GoToMeeting or Microsoft Office Lync Online. Webinars can be used for different purposes, from selling to informing. At Hotelzon, we organise webinars about our different products such as Corporate Online, Venues Online, Agent Online and HoPS.  Our webinars give hands-on instructions and tips for the users of a certain product. 
How do you organise an effective webinar then? Here are a few aspects to consider when organising an online training session:

1. Choose the timing.

You can choose the timing for your webinar depending on important events and updates in your products’ or services’ life cycle. For instance, your webinar can be about a new product or an upgrade of an existing one. Another possible time to organise a webinar is after seminars, trade shows or other events. This way, you can increase customer engagement by providing further information about the subject that caught the customer’s interest at the event. At Hotelzon Finland, we organise multiple webinars about our meeting venue booking tool Venues Online in addition to other training events. When it comes to choosing the date for your webinar, the target group is likely to have more time to participate in the middle of the week; therefore Mondays and Fridays might not be ideal days for the training.

2. Define the target audience.

Define who your webinar subject will be relevant and useful for. Focus on one user group of your product/service and customise the content specifically for this group. Invite these customers personally and clearly state the practical benefits that your webinar offers. In addition to organising webinars for hotel bookers in UK, Finland and Sweden, we organise customised webinars for travel agents in the UK, for meeting venue providers and meeting venue bookers in Finland, and for Swedish hotels using HoPS. We customise the content of our webinars by going through and providing tips on special features that are available for each user group.

3. Ask for questions beforehand.

Customers can influence the webinar content by asking questions or requesting subjects beforehand. Asking for questions prior to the webinar makes it easier for the organiser to customise it according to the participants’ needs and wishes. Questions prior to the webinar can be included in the registration form.

4. Prepare an agenda.

Once the content of your training session is defined, you can send an agenda to the participants so that they can decide whether the content is useful for them. This way they can also prepare for the training and you are more likely to meet their expectations.

5. Provide simple instructions.

Webinars and the technology behind them might be quite unknown to many participants. You don’t want your customer to miss the training simply because of technical problems. Get familiar with the technology you are using and create simple instructions on how to access the online training. Send the instructions personally to each participant so that they don’t have to search for the information themselves.

6. Follow up.

Remember to thank your participants after the webinar and ask for their feedback. While suggestions for improvements can be incorporated into future webinars, you can also ask for positive testimonials (and permission to publish them) which can be used when promoting your upcoming webinars. Provide your participants with supportive documents, such as a Powerpoint about the main points of your training or a recording of the webinar, which they can access in their own time after the training. You can also send the recording to those who could not make it or post it on your website. Lastly, to engage your customers, take the opportunity to inform them about future events and news that are relevant to them. 
For more information about our webinars and other events in the UK, Finland and Sweden, please visit our website:
In your experience, what makes a good online training session? Please leave your comment below.

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